10 MUST READ Reasons! Hard News is Losing to King Content
The rise of King Content, Part Two: (I was pretty gruff in part one.)
Did you LOVE that listicle like headline and upcaping? Well of course you did. It is not even a coherent statement but most are not! It is the
reason hard news (not EXTRA type entertainment infotainment ‘news’) is dying or much less profitable on the internet than its previous dead tree incarnation. TV was immune from this until I saw CNN interviewing Dennis Rodman again today. ‘BREAKING NEWS Dennis Rodman is a total mess and a walking talking train wreck,’ this not NOT news, just content (and not really my taste.)
Adapt or die. I am not certain that the rise of content and the death of hard news are certain, but Beiber beating NSA spying is showing you
even the live TV crews are moving away from real actual news into King Content in a BiG WaY.
Is there any good news? Well, yea, blogger who have wanted to get paid working and making and breaking news even Agg’ing news can get paid. There just needs to be some sugar and brain candy with raw broccoli and cauliflower hard news and let procedural news go. Process stories that use to be the bread and of media companies cannot compete online, period. Business and foreign affairs attract nerdy niches and even these bastions have grasped the concept of King Content better than most (The Economist for one).
Beiber, Bourdain, cats, dogs, memes, Rodman, and the speed of twitter have destroyed process journalism and the model every 50+ Editor or Managing Editor (even those that are good humored, worth there salt and pension.) Admit it and move forward.
Let me know what you think.
Ping me @jdellinger