Archive | January 2014

10 MUST READ Reasons! Hard News is Losing to King Content

The rise of King Content, Part Two: (I was pretty gruff in part one.)

Did you LOVE that listicle like headline and upcaping? Well of course you did. It is not even a coherent statement but most are not! It is the

Dennis Rodman

Dennis Rodman (Photo credit: Wikipedia)

reason hard news (not EXTRA type entertainment infotainment ‘news’) is dying or much less profitable on the internet than its previous  dead tree incarnation.  TV was immune from this until I saw CNN interviewing Dennis Rodman again today. ‘BREAKING NEWS Dennis Rodman is a total mess and a walking talking train wreck,’ this not NOT news, just content (and not really my taste.)

But that is what Jeff Zucker is doing there anyway, I don’t like the content except for Bourdain per se, but I feel what is going on.

Adapt or die. I am not certain that the rise of content and the death of hard  news are certain, but  Beiber beating NSA spying is showing you

even the live TV crews are moving away from real actual news into King Content in a BiG WaY.

Is there any good news? Well, yea, blogger who have wanted to get paid working and making and breaking news even Agg’ing news can get paid. There just needs to be some sugar and brain candy with raw broccoli and cauliflower hard news and let procedural news go. Process stories that use to be the bread and of media companies cannot compete online, period. Business and foreign affairs attract nerdy niches and even these bastions have grasped the concept of King Content better than most (The Economist for one).

Beiber, Bourdain, cats, dogs, memes, Rodman, and the speed of twitter have destroyed process journalism and the model every 50+ Editor or Managing Editor (even those that are good humored, worth there salt and pension.) Admit it and move forward.

Let me know what you think.

Ping me @jdellinger


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A Content Warrior’s Call to Monetize YOUR Efforts, My Blogger Friends

The Rise of King Content Part One

This was a recent response I had pot on a private message in regards to the Washington Post‘s renewed interest in online blogging and monetizing of content online and efforts I have seen to date. Feel free to comment of share.


I am very skeptical of dead tree, dead enders that need to take their fat union pensions and go, still really get how making money online works (Even with Bezos on top now) from blogging. They say they do, but monetization is still a problem for HuffPo or hyperlocal Patch and …. Why are you not?

BUT not Buzzfeed, or Upworthy, or us here at Liberty Alliance and our partners.

This thread seemed an appropriate spot for this note. We are really helping conservative bloggers get themselves paid and maintain control of their own voice and websites, but we do offer tons of services and tools that only larger players get access to share and members help member gain strong linkbacks and etc fairly quickly even if it is a new site.

Proud to tell you....

In its 7th annual Inc. 500|5000 exclusive ranking of the nation’s fastest-growing private companies, the illustrious magazine placed Liberty Alliance at #25 amongst all media companies and #1726 overall.
And the ONLY conservative content specialists.

We even built an email marketing company, called InboxFirst, because of our email volumes (lowest cost per thousand sends anywhere, PERIOD).

We have a print shop, a Gun Store franchise called Liberty Guns, and a number of E-commerce stores for gear like Patriot Depot.

Hacktivists friends, quit talking about entrepreneurship or WAITING for some 501(c)3 donors, or billionaires to bankroll YOU via , get on it.

We are the gym, we provide the tools and training, even nutrition, but the partner has to do the work to get the hard body, to crush liberalism. Yes, those who write more and are better at digital marketing do better. .

Our new partners friends at Liberty Unyielding is early in the process to earn well….

Where our friends on these sites are now huge business on their own, but are stronger with us and each others help.
Sites              US People US People %        Global People Global People %        2,948,796 30.2%         4,315,333 37.4% 2,027,462 20.7%      2,118,630 18.4%      1,800,399 18.4%         1,826,668 15.8% 1,727,384 17.7%         1,824,501 15.8%

BUT, our earning per pageview or earning per email metric will be larger with us than in the wilderness on your own. Period.

If you don’t believe me check out our Liberty Alliance Network quantcast rankings and stats.

Try that my former employers (or check your current one) who even ditched their well respected local angle (but web local content is still have a tough go at monetizing) to double down on politics and writing talent and a low circ “Influencer Rag.”(The house ad ridden low circ mag to influencers is not the earner it should be and is lacking the ads from those K ST players that fill the others who publish in the space.)

Look if you are interested… Or just testing the waters…

Here is our membership application.

Or feel free to reach out. Or give us a shout at CPAC we will be around….

We also provide a number of services ala carte via a newly launched venture if full partnership is not needed nor desired (but ad networks, back office, redesign or is desired to name a few services.)


James Dellinger
Director of Content Marketing
Liberty Alliance LLC


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