Thiel Fellow Launches A Topical Energy Spray For Absorbing Caffeine Through Your Skin
Between Rockstars and Red Bulls, Thiel fellow Ben Yu and Deven Soni believe there is a $45 billion market up for grabs.
They’re looking to attack it with not another consumable drink, but rather a sprayable form of caffeine that you absorb through your skin.
Called Sprayable Energy, it’s an unscented mix of caffeine, water and a derivative of tyrosine, which is one of 22 naturally occurring amino acids that cells in the body use to synthesize proteins. They’re raising at least $15,000 on Indiegogo so they can order an initial batch of bottles to retail for $15 each.
Each bottle has about 160 sprays and each spray is the equivalent of about one-fourth a cup of coffee. So you’re looking at about 40 coffee-sized doses of caffeine for about $15.
Yu, who is one of Peter Thiel’s “20 Under 20” fellows, says he started working on the product…
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