Why does everyone except Google want to build a reader?


Decent question, considering they had the best one

Gigaom

I have been baffled by Google’s (s goog) decision in March to euthanize the Google Reader instead of trying to reinvent it for the mobile/tablet age and use its strong (if small) community of users to build a new news reading experience. It is ironic because everyone seems to be getting into the reader business. Digg. Feedly. AOL. Even Facebook thinks it can be a player in the news reader game. The Wall Street Journal reported Sunday that this rumored reader is:

  • A year old and centered on mobile reading experience.
  • An attempt by Facebook to go after Flipboard experience.
  • The work of Michael Matas, a well known designer who previously worked for Apple and Nest Labs and is project lead.

I wonder if this is yet another proof of Facebook’s Twitter envy! Jokes aside, as far as I am concerned, unless Facebook (s fb) can figure out a way to work…

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