This must be explained.
UPDATED. A lot of people like to complain about their experiences on major web platforms such as Facebook, but most of them stick around as users, feeling that the pros outweigh the cons. But Limited Run, a startup that makes a software platform for musicians and labels to sell physical products like vinyl records, says it has reached the final straw with its experience as a small business advertising on Facebook — and as a result is completely withdrawing its presence on the social networking platform.
The core issue is that Limited Run says it has discovered 80 percent of the clicks it is receiving on Facebook appear to be coming from bots, rather than real people. The company explained the situation in a message on its Facebook page (which Limited Run says it will delete in the coming days) which has also been picked up in an…
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