I don’t miss Costas….
Spoiler alert: Phelps and Lochte raced today. The results are all over Twitter. But the race won’t air on TV in America until tonight.
This is 2012, not 1996. NBC has put all of the events live online, provided you have a cable subscription, but won’t have them available recorded online and won’t air many events, including the most high-profile ones, until a primetime tape delay.
This isn’t a new strategy, just a dumb, outdated one.
This isn’t just the first social Olympics; it’s the first Olympics where we can see in real time the dysfunction of the broadcast monopoly
— Michael Roston (@michaelroston) July 28, 2012
Sums it up pretty well. We’ve already covered the failings of NBC (and the IOC) fairly extensively, but its a topic that bears repeating. Check out #nbcfail for a live (gasp, what’s that?) stream of people’s frustrations with the peacock network.
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