Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises in optimizing search ad buys, as part of a larger strategy to make a bigger push into online advertising and marketing.
Financial terms of the deal were not immediately disclosed; we’ve contacted both companies for more details. For now, Deutsche Post says that IntelliAd will become an independent subsidiary, and that all of its 50 employees, including founders Tobias Kiessling, Wolfhart Fröhlich and Mischa Rürup, will stay on post-acquisition.
While it may sound slightly put of left-field for a postal giant to be making online marketing acquisitions, this is actually right in Deutsche Post’s wheelhouse: In August 2010, it acquired ad targeting platform nugg.ad. In 2011 it bought Adcloud, an online performance marketing specialist.
Deutsche Post DHL is Germany’s largest mail company, as well as…
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