TechCrunch

Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises in optimizing search ad buys, as part of a larger strategy to make a bigger push into online advertising and marketing.

Financial terms of the deal were not immediately disclosed; we’ve contacted both companies for more details. For now, Deutsche Post says that IntelliAd will become an independent subsidiary, and that all of its 50 employees, including founders Tobias Kiessling, Wolfhart Fröhlich and Mischa Rürup, will stay on post-acquisition.

While it may sound slightly put of left-field for a postal giant to be making online marketing acquisitions, this is actually right in Deutsche Post’s wheelhouse: In August 2010, it acquired ad targeting platform nugg.ad. In 2011 it bought Adcloud, an online performance marketing specialist.

Deutsche Post DHL is Germany’s largest mail company, as well as…

View original post 216 more words

Advertisements

About dellinger80

@jdellinger Modernity's Champion, world traveling North Georgian, former Washingtonian Business Development Manager for @DialogNewMedia.
Political Insider blog

AJC blog about Atlanta politics, Georgia politics, Georgia and metro Atlanta election campaigns. Because all politics is local.

New York Post

Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.

My Black Lab

Have Fun

Invisible Mikey

philosophic topics and the arts

The Matt Walsh Blog

Absolute Truths (and alpaca grooming tips)

Freelance Writing for Newbies

Writing Tips, FAQs & Bailiwicks

D.C. Crime Stories

The good, the bad, and the city.

9to5Mac

Apple News & Mac Rumors Breaking All Day

Conservative Tribune

Surly yet civil commentary.

The Tea Party Economist

Surly yet civil commentary.

Affluent Investor

Surly yet civil commentary.

Cynthia Farahat

Surly yet civil commentary.

Liftable.com

Surly yet civil commentary.

The Wildcard

Surly yet civil commentary.

Liberty Alliance

Surly yet civil commentary.

Joe For America

Average Joe, Encouraging Americans to stand up for America!

Minutemen News

Surly yet civil commentary.

Patriot Update

A Free Press for the Conservative Revolution

Clash Daily

Surly yet civil commentary.

Deneen Borelli

Surly yet civil commentary.

%d bloggers like this: