very interesting moves…. toward digital first.


It’s become obvious by now that many newspaper companies are struggling when it comes to making the transformation from print to digital. Shutting down the print version on certain days — as Advance Publications and Canada’s Postmedia have recently done with many of their titles — and putting up pay walls are seen as desperation moves, part of a forced march toward digital made as a result of financial distress. But not everyone sees it this way: The Daily Emerald, a student newspaper at the University of Oregon, is going “digital first,” not because it has to but because it sees that as the future and ultimately a better way to serve its readers.

As a recent profile of the paper at the Nieman Journalism Lab blog points out, the Daily Emerald isn’t just managing to scrape by; it is actually doing pretty well from a financial point…

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